Monday, 11 January 2010

Laurence Llewelyn-Bowen and Hallmark Cards Urge UK to Get Creative


Stuck for family things to do in the colder weather? Why not get creative and take part in a new nationwide photography competition launched by Hallmark Cards.

Hallmark has joined forces with the UK’s favourite designer and artist, Laurence Llewelyn-Bowen, to find an image that best represents motherhood with the lucky winners getting their picture on a Hallmark card for the public to buy!

The competition is open to everyone in the UK – from children to adults and complete novices to budding photographers. Pictures can be captured on anything from mobile phones to the latest high tech digital cameras and can be submitted from now until 27th February 2010. The only criteria that apply is that the photograph must be your own work and must capture an image that best represents motherhood.

Submissions will be judged in two age categories (up to 17 and 18 plus) and the winners will be announced on Mother’s Day 2010. The winning images will be captured on a Hallmark Mother’s Day card which will be available for the public to purchase through the company’s online personal card service www.hallmark.co.uk. They will also receive £1,000 worth of photography equipment.

The competition is part of Hallmark’s annual Cards for a Cure™ Mother’s Day initiative which, by March 2010, will have donated a massive £1million to breast cancer charities to fund vital research into the disease.

Laurence Llewelyn-Bowen will form part of the expert judging panel. Speaking about the competition, he said: “This is a fantastic initiative aimed at getting the public to create an image which really celebrates motherhood. I’d urge everyone across the UK to get their cameras at the ready, you don’t have to be a professional or have all the latest equipment. And, just think, you could have your photo captured on a Hallmark Card for the nation to buy.”

Hallmark Cards annually contributes £1/4 million to Breast Cancer Campaign and Action Breast Cancer, a programme of the Irish Cancer Society, as part of its Cards for a Cure™ campaign for Mothers Day. This is the fourth year of the initiative. The money is contributed independent of card and gift sales and is used to fund vital breast cancer research at centres across the UK and Ireland.

People can enter the competition at www.hallmark.co.uk.

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